Creating Blockbuster Content at SMX Advanced 2014


I recently gave a presentation on Creating Blockbuster Content (aka quality content) at SMX Advanced in Seattle, which really interested me, as it was the first time I was able to really talk about creating quality content in general.

I have been involved in content marketing and social media for over 8 years, so I have had the privilege of working with a number of different types of companies, with a number of goals and quality levels of content.

One thing that has always frustrated me was a standard of creating just ‘good enough’ content, that would accomplish whatever the specific marketing goal’s checklist required. Whether the company was small or a fortune 500, regardless of what industry (even publishers), there was almost always a line of questioning that would ask how many words they needed, how many images would be enough, and what amount of outbound links was enough or too much.

Now don’t get me wrong, as there are a number of companies we have worked with that never had this problem, but it has been something that always bugged me. So when I had the opportunity to talk about really making quality content, I started with really evaluating why we are making content in the first place, before looking at the evolution of content quality through search and social media, and then finally providing some best practices to improve the quality of your content.

Here is my presentation, which I hope will be useful to some:

Also here is a really good recap of the presentation, which includes the recap for Arnie Kuenn‘s presentation as well (which was awesome):



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