We have been fortunate here at Kairay Media to have worked with some of the largest brands in the world, including Modcloth, which turned out to be one of our biggest challenges to overcome. Modcloth is an American online retailer of indie and vintage-inspired women’s clothing. Campaign Goal Modcloth came to us with a goal […]
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For over 10 years, we have provided organic content marketing campaigns to a number of different types of clients. From time to time, we have been asked to come up with a more performance based pricing model, to better satisfy a client’s goal while balance the risk vs reward ratio in a way that better […]
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Looking at our blog, you might think we have not been writing much lately, but the truth is we have just been writing more on Search Engine Journal these days. Here are a couple articles we wrote recently: Google Launches AMP Filter in Search Console 9 Ways to Repurpose Your Presentation Reddit Launches Auction Ad […]
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When it comes to effectively managing social media efforts, it is virtually impossible to be on top of all the social networks all the time. Especially when you consider how many there are; Facebook, Twitter, Google+, Reddit, Pinterest, Instagram, Snapchat, Vine, Tumblr, etc. Researching what works on which site, where your target audience is active, and […]
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Holiday Season in North America is fast approaching, which means it is time to start considering how your marketing plan is going to get the most out of the a very heavily saturated and chaotic time. While it’s true that there’s no one-size-fits-all solution to any sort of marketing, these 20 tips should help you get […]
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Last week, I presented at Pubcon about one of my favorite topics; Reddit. Specifically I spoke about how to approach Reddit in a way that will ensure you have long term success on the site, instead of just looking at a single promotion or effort. Reddit is an amazing site, which unfortunately more marketers just really don’t […]
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Reddit has always prided itself on being a site without censorship. So long as a Subreddit (user created communities on Reddit) did not violate any laws or Reddit site rules, then they could exist on just about any topic you could imagine, even those that are considered too extreme for other social sites. From the Reddit communities perspective, all […]
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On May 1, 2014, we conducted a content marketing campaign for Kid’s Creation, for an article they wrote about 9 DIY Yard Hacks You Have To Try.
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This week I had the pleasure of presenting at the SEJ Summit in Dallas, TX, which is put on by Search Engine Journal in partnership with SearchMetrics. I spoke about how important and powerful Reddit is for brands and detailed 3 examples of brands who really showed how to effectively market themselves on Reddit. Here […]
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EDIT: LinkedIn responded through a comment on LinkedIn within about 10 minutes of this post and emailed to confirm they had resolved the issue within an hour after hearing about it. I have to say I was rather impressed how quickly they responded and fixed the issue, so kudos to them for being on top […]
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