Every business could use a boost in marketing, whether it’s selling a product or a service. In the case of restaurants, it happens to be both through food and service. Being able to show people that your restaurant is the place they want to eat, is the root of your marketing, and social media has made […]
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Twitter just announced on their blog that they are officially dropping the 140-character limit for direct messages. The new limit will be 10,000 characters, which is a big step towards in making the private side of Twitter “even more powerful and fun”. Source: https://twitter.com/twitter/status/631513207882907648 Twitter Canada’s director of media, Christopher Doyle explains: While Twitter is largely a […]
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Just how important is a Social Media evaluation to improve one’s Social strategy? Extremely. How do you know when it’s time take a good look at your brand’s Social Media Marketing? How do you know if you should revamp your strategies and discard old tactics that are no longer working? If you feel that your […]
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Facebook has introduced a couple of new tools for video creators. These updates give page admins more control over how their videos are organized and distributed. The first update gives you the ability to upload videos that are accessible only via direct URL, allowing you to share a video privately or embed it on other sites without ever […]
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Over the past few months, Facebook has been putting a lot of effort behind its video experience for users. Yesterday, Facebook started testing a ‘Watch Later’ feature, which as it suggests, allows users to save any native video (videos directly uploaded to Facebook) to their Saved section. Image via Adweek Right now it appears to only […]
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It’s that time of the year again! Kairay Media is wishing everyone a happy Social Media Day on this day of global celebration! It’s an amazing day to celebrate the changes in media and how it has become ‘Social!’. Social Media has empowered us to stay connected in real time, enables us to communicate from […]
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Sharing your original content on social media is a no-brainer tactic to growing an audience. However, there are still a number of examples of people doing it wrong. Using social media to share and propagate content is certainly the right thing to do, but there are certain details that you should get right in order to really hit that […]
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Over the past few years, content marketing has evolved from being just another trend, to becoming a necessary component of digital marketing. Businesses of all types and sizes are adopting content marketing tactics to meet their marketing needs, which explains why content marketing has become one of the most competitive online marketing tactics to date. […]
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Business success is more than just being liked and followed. With consumers being 43% more likely to buy a new product from brands they’re following, businesses need to understand the value of keeping their followers engaged (and happy) on social media. Social media is undeniably a powerful medium for interaction, communication and promotion, but there […]
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There have been a lot of debates going around about social media automation on whether it is a boon or a bane in engagement. For us at Kairay Media, our constant stand in this issue has always been… Automating social media efforts is acceptable, as long as you’re doing it efficiently. There’s nothing really wrong […]
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