8 Shocking Stats That Prove Your Business Needs Content Marketing

Over the past few years, content marketing has evolved from being just another trend, to becoming a necessary component of digital marketing.  Businesses of all types and sizes are adopting content marketing tactics to meet their marketing needs, which explains why content marketing has become one of the most competitive online marketing tactics to date.


However, there are still tons of businesses and companies not utilizing content marketing in their digital marketing strategies, and if that includes you, then check out these cold, hard facts from the latest content marketing benchmark reports:

86% of B2B marketers use content marketing

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Source (CMI)

Content marketing costs 62% less than traditional marketing and generates about three times as many leads.

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Source (DemandMetric)

73% of B2B content marketers produce more content than they did a year ago

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Source (MarketingProfs)

42% of content marketers publish new content daily or multiple times per week

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Source (CMI/MarketingProfs)

96% of consumers find video content helpful when making purchase decisions online


Source (ReelSeo)

84% of consumers have bought products based on their description in Blogs

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Source (ResearchNow)

Visual Content, like Infographics, are more likely to get liked and shared on Social Media

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Source (Hubspot)

Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters

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Source: (Kapost)

These are just a handful of reasons why so many businesses continue to integrate content marketing marketing successfully into their overall digital marketing plans. If you are not already engaged in content marketing, you are behind and missing out!

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  • Amara Heslin

    Neat read! You know, I strongly believe that content marketing is in fact a big deal. We all know that internet is like part of the daily lives of almost everyone and that using it as a leverage to business marketing and promotion is a very brilliant idea. I was happy and agreeable with the data you presented here (plus the fact you made it easier to understand by providing visuals!) as I do know of a lot of people that does use internet for business purposes. In fact a friend of mine have been with Site Above Solutions (http://siteabove.com/) that did help her a lot when it comes to internet marketing,