8 Shocking Stats That Prove Your Business Needs Content Marketing

Over the past few years, content marketing has evolved from being just another trend, to becoming a necessary component of digital marketing.  Businesses of all types and sizes are adopting content marketing tactics to meet their marketing needs, which explains why content marketing has become one of the most competitive online marketing tactics to date.

However, there are still tons of businesses and companies not utilizing content marketing in their digital marketing strategies, and if that includes you, then check out these cold, hard facts from the latest content marketing benchmark reports:

86% of B2B marketers use content marketing

Source (CMI)

Content marketing costs 62% less than traditional marketing and generates about three times as many leads.

Source (DemandMetric)

73% of B2B content marketers produce more content than they did a year ago

Source (MarketingProfs)

42% of content marketers publish new content daily or multiple times per week

Source (CMI/MarketingProfs)

96% of consumers find video content helpful when making purchase decisions online

Source (ReelSeo)

84% of consumers have bought products based on their description in Blogs

Source (ResearchNow)

Visual Content, like Infographics, are more likely to get liked and shared on Social Media

Source (Hubspot)

Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters

Source: (Kapost)

These are just a handful of reasons why so many businesses continue to integrate content marketing marketing successfully into their overall digital marketing plans. If you are not already engaged in content marketing, you are behind and missing out!