Archive for the ‘Social Ads’ Category

Social Ads with Marty Weintraub and Brent Csutoras

Social Ads with Marty Weintraub and Brent Csutoras

Last week I was invited to join PPC Rockstars with Marty Weintraub on Webmaster Radio, to talk about Social Ads on Reddit and StumbleUpon. We had a really great time talking about the two social communities and their self-serve advertising opportunities. Make sure to check it out

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Success With Reddit & StumbleUpon Ads

Success With Reddit & StumbleUpon Ads

When you talk about social ads, most people think immediately to Facebook and Twitter. However, there are a number of other large social communities that have great advertising systems. At SMX West last week, I presented the following information on how you can get the most out

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Speaking at SMX West and Other Updates

Speaking at SMX West and Other Updates

It is just about March already, which means time is flying and SMX West is just about here. I was invited to speak on three sessions, and if you are attending the event and want to catch them, the information is below: Social Media Automation: The Good

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Facebook Rolls Out ‘Promote’ Button on Personal Profiles

Facebook Rolls Out ‘Promote’ Button on Personal Profiles

In general, the reach of any content posted on Facebook pages is limited to a small percentage of its followers; currently around 17%. This is due to Facebook’s algorithm ‘Edgerank’, which uses a handful of factors to determine which followers will see your updates. There are a number

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The NBA Finals… and What They Teach Us About Social Advertising?

The NBA Finals… and What They Teach Us About Social Advertising?

Leading up to the NBA Finals with the Miami Heat and the Oklahoma City Thunder all I kept hearing across the sports networks was how it was the “big three” (Lebron James, Dwayne Wade, and Chris Bosh) against the little three, or “other big three” (Kevin Durant,

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The Digital Advertising Age is Here to Stay (Infographic)

The Digital Advertising Age is Here to Stay (Infographic)

With everything from phones to refrigerators going digital these days we thought this Infographic from R.O.I. Media did a really great job of outlining the current state and future of digital advertising. You don’t need to be a marketer to realize that print ad is going downhill fast,

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