Building and growing successful Facebook fan pages is something we have been doing for both clients and ourselves, for a long time now. We have created a number of fan pages that have close to 250,000 likes each, with engagement rates from 50% to 250%, and gaining
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Facebook is one of the most popular and powerful social media communities on the web and the number of companies that incorporate marketing on Facebook as a part of their social media strategy is stagering. However, not near as stagering as how many people who are marketing
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Let’s face it, when it comes to Facebook pages, we all want likes. There are a number of reasons we want them, such as the validation that people are interested in what we are talking about, the ability to have that number help our brand or page
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Last October, Facebook finally allowed its users to insert smileys and other emoticons in their comments. But just this morning, we spotted another Facebook comment feature that may help improve communication on the Social site. Facebook has started testing a new reply to comments feature, which enables
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Last week at Techcrunch Disrupt, Mark Zuckerberg discussed that Facebook would be creating its own search engine and already we are seeing new changes that have an emphasis around search. For instance, Facebook announced that they will roll out an updated activity log in the coming weeks, that
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Since most job recruiters are now looking at a candidate’s online reputation before making hiring decisions, job seekers should consider the things they need to check or adjust on their social profiles. Whatever gets posted on a candidate’s social profile may have an impact on whether or
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In general, the reach of any content posted on Facebook pages is limited to a small percentage of its followers; currently around 17%. This is due to Facebook’s algorithm ‘Edgerank’, which uses a handful of factors to determine which followers will see your updates. There are a number
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You might have noticed over the last couple weeks, an unusual reduction in the number of Facebook likes on a given Facebook fanpage. This is likely due to a new change in their automated fake likes detection system, which they recently updated and announced through their Facebook
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In a post I wrote recently about the 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success, I touched briefly on the ability to automate some updates on Facebook through 3rd party apps like RSS Graffiti, which updates your fanpage periodically from your site’s RSS feed. However, with
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Last week, Brian Chappell asked me if I would be interested in commenting on a post he was putting together around the Future of Social Networks. Here are the questions he provided, along with my thoughts. 1. Do you think social networking has hit a saturation point
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