On March 2012, we conducted a content marketing campaign for CBS Interactive on their property Metacritic.com for an article on the 50 Most-Anticipated Films of 2012. The campaign was extremely successful on a number of social media sites, such as Reddit, Twitter and Facebook. Additionally it kick started a
Read more →
When you talk about social ads, most people think immediately to Facebook and Twitter. However, there are a number of other large social communities that have great advertising systems. At SMX West last week, I presented the following information on how you can get the most out
Read more →
I am always wary to present and share information about automating any social site, because I think most people try to take it too far and don’t properly use the tools available to them. However, this last week at SMX West, I presented the following information on
Read more →
Earlier this month, I had the opportunity to attend and present at SMX Social, discussing how to find success on the ever difficult and intimidating Reddit. Reddit is a widely feared and misunderstood social site, but most of the errors come from people trying to rush or
Read more →
Let’s face it, when it comes to Facebook pages, we all want likes. There are a number of reasons we want them, such as the validation that people are interested in what we are talking about, the ability to have that number help our brand or page
Read more →
Through the years, we have seen a lot of changes at Reddit, from the launch of SubReddits, various redesigns and additional features, the success of their IAmA sessions, separating from Conde Nast, increasing their employee base substantially, and much more. However, Reddit still stands today as THE
Read more →
You have probably noticed that social sites are becoming more and more visual with every passing day. Sites like Tumblr exploded with its visual micro-blogging format, and Pinterest has been so successful it has become a new visual standard for many popular sites like Facebook and StumbleUpon.
Read more →
Freshness has for a while now been an important aspect of how your site, and your site’s content, ranks. We have always felt that regardless what kind of site or business you have, you need to be creating high quality fresh content on a regular basis. Whether
Read more →
Last week, Brian Chappell asked me if I would be interested in commenting on a post he was putting together around the Future of Social Networks. Here are the questions he provided, along with my thoughts. 1. Do you think social networking has hit a saturation point
Read more →
One of the larger conversations we have with clients when it comes to Reddit, is that just because a specific subreddit has a lot of subscribers, doesn’t mean it is really that active. It is better to have your content submitted to a subreddit that has only
Read more →
