You have probably seen at least one article discussing the ‘enhanced profile‘ options that Twitter has been slowly rolling out since December 2011.
It was initially launched as an advertising option for a select few high profile business accounts, but according to Twitter they would ‘continue to roll out to advertising partners, as well as other select partners, charities, media organizations, and individuals.’
Today we received an email that indicated we could now update our profile to the new enhanced version, but when I went to check, I was already logged into my personal account @brentcsutoras, which had the enhanced profile options as well.
So I checked around with a few people to see if they had the option also, and all confirmed they now have the option to enhance their profile.
Lets take a look at some of the new options available, as they are slightly different than the previous enhanced profile pages:
Header image: (1252px X 626px for optimal viewing across all devices): Showcase your brand prominently to grab the attention of your profile page visitors. To select from the pre-loaded themes or upload your custom image, visit the design tab within your Twitter settings page.
Profile background: (JPG, PNG, or GIF file, up to 800kb): Create a rich experience with an engaging background image that tells your brand story. The image can be left, center or right aligned — giving you more control and predictive placement of creative elements.
Pinned Tweet: Highlight your most engaging and important content on your profile page. Select any one of your Tweets to pin to the top of your profile timeline at no extra cost. If your Promoted Tweet contains a link to a video or photo from a partner provider*, it will expand automatically to show that media within the timeline.
Mobile devices: Update your header image and profile photo on the go straight from your mobile device. The images you upload will be automatically resized to fit the viewing screen. Users will always see a consistent visual identity for your brand across platforms, including mobile devices.
Twitter is also providing a downloadable guide with ‘detailed image specifications and more tips for optimizing your profile page on Twitter.’
If you have not checked your account, and you are interested in enhancing your profile page, then check your account settings under ‘design’ to implement the above features.
Note that we do not currently have the ‘Pinned Tweet’ functionality as a part of the new enhanced profiles.
Also the Header image implementation has not been very popular so far, as the account details are stamped right in the middle covering over a good portion of the image, limiting your options quite a bit.