Stumbleupon Launches New Beta Platform

Today, Stumbleupon launched its new beta platform, which is notably the 4th time in 3 years that the social site has had a redesign. The new beta introduces a lot of new features to help stumblers find new content, organize your stumbles, and find other users.

When visiting your profile and using the option to switch to beta, you will land on the new starting page, which includes a menu bar showcasing your Interests, Activity, Trending, and Lists pages. Right off, you will notice their new format is very similar to Pinterest, in that the content auto loads into small squares that include the source URL and how many views the content has had.

Your Interest

This is where you’ll find popular content within the categories you’re subscribed to.

Your Activity

If you go to your activity page, you will see all your likes, discoveries, and other activities from the past.

Trending

Most social sites have a trending section which showcases the hottest and latest content. With this new beta, Stumbleupon also launched its “Trending Page”, where you can see the newest, hottest content, photos and videos from the Stumbleupon community.

Lists

Unlike interest, activity and trending, which are just pages to introduce content, “Lists” is actually a new feature that allows users to create and share collections of content as lists.

To create a list, just go to your profile -> your likes and select a content to add to your list.

“StumbleDNA”

When you visit your Profile, not only will you to find your likes and lists, you will also see the new feature StumbleDNA, which is a colorful representation of the pages you’ve liked on Stumbleupon.

Stumble DNA

Upon visiting your Follow page, you will see a lot of Interests, Stumblers, Channels and Lists recommended by Stumbleupon. Remember, the more things you follow, the more unique content you’re going to see in your Stumbleupon queue.

If you happen to like to share content a lot, you may want to wait a couple more days, as the share feature and pages are not quite finished.

Clearly, this is an improvement to the previous versions as it gives users a new stumbling experience plus a lot of opportunities to find new content.

As a user, how do you personally feel about this change? Please feel free to share your thoughts below.

Kristel Cuenta

As Social Media Manager, Kristel is responsible for managing our client’s social media presence on Facebook, Twitter, Google Plus and other social channels. She is in charge of planning and executing audience engagement and development strategies.