EDIT: I think anyone who is interested in this issue has to read this post by Erik Larson – http://wahanegi.com/do-not-advertise-on-facebook-until-you-read-this/
Jake Filan, Director of Social Ads at Kairay Media, wrote a really good post on Search Engine Journal about our findings when using Facebook Ads on a number of campaigns we had conducted.
Needless to say, there have been quite a few articles in the past month or so, discussing the quality of Facebook’s ad system and questioning whether a number of the clicks received and charged for, are actually just bots; money.msn.com, dailydot.com, and techcrunch.com.
Today, we came across another post, this time from Limited Pressing, which details how they built their own system to test and track Facebook ads clicks.
We will re-post it here, as they are close to shutting down their Facebook page, which would possibly delete their post:
While we were testing Facebook ads, we were also trying to get Facebook to let us change our name, because we’re not Limited Pressing anymore. We contacted them on many occasions about this. Finally, we got a call from someone at Facebook. They said they would allow us to change our name. NICE! But only if we agreed to spend $2000 or more in advertising a month. That’s correct. Facebook was holding our name hostage. So we did what any good hardcore kids would do. We cursed that piece of shit out! Damn we were so pissed. We still are. This is why we need to delete this page and move away from Facebook. They’re scumbags and we just don’t have the patience for scumbags.
Also I thought it was interested that they were told they had to up their spend and total $2,000 or more a month, in order to have their name changed.
Of course, it is always hard to prove any of the above, but it is another of many claims starting to surface about Facebook Ads being consumed with bots and extremely low quality.