Facebook Adds Call to Action Buttons on Facebook Page Timelines

Facebook has been rolling out a lot of useful features that will make it easier for people to find the information they want from a given Facebook Business page. Facebook introduced Call to Actions on Facebook Page Timelines which will help businesses improve conversions from the social site. One company, Dollar Shave Club, has already implemented the […]

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eCommerce Success with Tumblr, Pinterest, and Reddit – Pubcon 2014

At Pubcon 2014 in Las Vegas, I was invited to speak on a panel discussing how content marketing is affecting eCommerce and Social Media. For years, the advice around promoting products in social media, has been to avoid promoting the actual products, instead focusing on creating a long term content and social media strategy focused […]

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