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Facebook Adds Call to Action Buttons on Facebook Page Timelines

Facebook Adds Call to Action Buttons on Facebook Page Timelines

Facebook has been rolling out a lot of useful features that will make it easier for people to find the information they want from a given Facebook Business page. Just today, Facebook introduced Call to Actions on Facebook Page Timelines which will help businesses improve conversions from the social […]

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New LinkedIn Bug Allows Anyone to Change Your Profile Picture

New LinkedIn Bug Allows Anyone to Change Your Profile Picture

EDIT: LinkedIn responded through a comment on LinkedIn within about 10 minutes of this post and emailed to confirm they had resolved the issue within an hour after hearing about it. I have to say I was rather impressed how quickly they responded and fixed the issue, […]

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Are You Marketing on Reddit?

Are You Marketing on Reddit?

I have been on Reddit for as long as I have been in online marketing and it is one of my favorite sites, both for personal use and for marketing. Does Reddit hate marketing… sure! But then Reddit is not some person or individual community, but rather […]

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Reddit Front page is not a Meritocracy…. or is it?

Reddit Front page is not a Meritocracy…. or is it?

On November 6th, Todd Schneider published a study about how Reddit’s front page is not a true meritocracy, which got a lot of people talking and even resulted in a front page Hacker News submission, Mashable republishing the study, and even the Washington Post writing about it. Although the […]

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5 Frightening Social Media Blunders by Brands

5 Frightening Social Media Blunders by Brands

All Hallows’ Eve is approaching and while the kids are thinking about trick and treat, marketers have a different idea of what’s really ‘FRIGHTENING’. Truly haunting social media blunders are scary, but also something we can learn from. In the spirit of spooky and horrifying things, check […]

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eCommerce Success with Tumblr, Pinterest, and Reddit – Pubcon 2014

eCommerce Success with Tumblr, Pinterest, and Reddit – Pubcon 2014

At Pubcon 2014 in Las Vegas, I was invited to speak on a panel discussing how content marketing is affecting eCommerce and Social Media. For years, the advice around promoting products in social media, has been to avoid promoting the actual products, instead focusing on creating a […]

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How to Leverage Reddit to Build Your Audience

How to Leverage Reddit to Build Your Audience

Recently I was invited to join Trent Dyrsmid, founder of Groove Digital Marketing Podcast, to talk about using Reddit as a part of your online social media marketing plan. You can catch the discussion here: How to Leverage Reddit to Build Your Audience The people at Groove […]

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Who Exactly Uses Social Media?

Who Exactly Uses Social Media?

One of the first things we recommend when it comes to getting into social media marketing and creating an effective strategy, is to really understand your goals and which social sites are most likely to help you accomplish those goals. Some companies are looking for lead generation, […]

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Facebook Continues to Reduce Click-baiting in News Feed

Facebook Continues to Reduce Click-baiting in News Feed

Over the past few months, Facebook has been making continuous improvements to its News Feed, in an effort to only show the most interesting and quality content to its users. Today, August 26, 2014, Facebook announced that it is going to weed out ‘click-baiting’ updates  in their News Feed […]

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Ice Bucket Challenge is on FIRE in Social Media

Ice Bucket Challenge is on FIRE in Social Media

Over the years, Social Media has not only become a powerful tool for communication, expression, and story telling, but it has become extremely effective at spreading awareness and positivity. That said, for all the individuals, companies, and even non-profits who have tried to leverage the power of […]

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