I have known Jeremy ‘Shoemoney’ Schoemaker for many many years, and he has always been a giving person. Not only has he always been willing to help anyone who asks, but he has also always been involved in raising both awareness and money around issues near and
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In general, the reach of any content posted on Facebook pages is limited to a small percentage of its followers; currently around 17%. This is due to Facebook’s algorithm ‘Edgerank’, which uses a handful of factors to determine which followers will see your updates. There are a number
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Advertising is cutthroat business and the business of online advertising is quickly becoming the battle of two Goliaths, Facebook and Google. Check out this cool infographic from Wordstream that lays out the advertising battle for you. It’s not surprising that Facebook is loosing this fight right now as they
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EDIT: I think anyone who is interested in this issue has to read this post by Erik Larson - http://wahanegi.com/do-not-advertise-on-facebook-until-you-read-this/ Jake Filan, Director of Social Ads at Kairay Media, wrote a really good post on Search Engine Journal about our findings when using Facebook Ads on a number
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Leading up to the NBA Finals with the Miami Heat and the Oklahoma City Thunder all I kept hearing across the sports networks was how it was the “big three” (Lebron James, Dwayne Wade, and Chris Bosh) against the little three, or “other big three” (Kevin Durant,
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With everything from phones to refrigerators going digital these days we thought this Infographic from R.O.I. Media did a really great job of outlining the current state and future of digital advertising. You don’t need to be a marketer to realize that print ad is going downhill fast,
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